I will never buy an Apple product because I refuse to be so transparently manipulated by a marketing company. I do not agree with reinforcing or exaggerating negative stereotypes of people based upon their appearance, particularly as we the consumers are unwittingly supporting and paying for it when we buy Apple. Our society has enough people with eating disorders and negative self images without public companies using these weaknesses to sell more products. This current Apple advertising campaign really puts everything down to "looks". I don't know about you but I buy a computer on the basis of what it can do rather than wanting to be "cool".

I suppose you could call Apple the "chav" of the technology world.

"I'm a mac", "I'm PC" I'm a Dell boy