Rather than taking responsibility for a botched up negotiation, Virgin Media, who sucked up Telewest and NTL, are broadcasting a message on Sky One in which they blame Sky for the channel being unavailable. "Thanks to Sky", they say, "the Sky One channel is no longer available. They've picked up their ball and gone home.  Foul play? We think so." 

The viewer is then invited to visit their website, virginmedia.com/fairplay, in which they ask a clearly biased question "What do you think of Sky withdrawing its non-premium channels like Sky One, Sky News and Sky Sports News from Virgin Media's TV service?".

Here's another question. Isn't it about time that Virgin stopped acting like a teenager and grew up?  I can hardly believe reading a comment on one message board where someone says "well done for standing up to the big guys". 

Are you serious? The Virgin Group employs over 35,000 people in 200 companies worldwide and has a turnover in excess of over £4billion. They're hardly the little guy or the underdog they like to portray themselves as - if you think otherwise you've been seduced by the Marketeers. This is big business.

Virgin claims to put consumers first, well, what about all the viewers who are now paying the same price for a reduced service? I would say this is really annoying shit dot com.

You've got to pick a pocket or two

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Now, I appreciate that business friends fall out from time to time, I can't but feel this is an ego thing between Branson and Murdoch to see who will win, and be crowned the king of the ordinary man. As usual the only people who lose will the ordinary punters, it certainly w'ont be these two, I'll bet that an amicable agreement will be reached shortly.

Another thing why is it that anything associated with ntl either now or in the past never appears to work properly?

I agree with you , Mark, Virgin and Branson need to grow up, you c'ant expect to be a young innocent for ever.