Why is that when you order a simple black coffee in Starbucks you are left to feel meek. I had occasion to visit a Starbucks last week whilst I was in Dublin, and when I asked for a "Black Coffee" the girl asked "is that all you want?. I thought to myself why the silly question. Then to further increase my frustration I had to queue up to pay another person for my coffee and I was safely waiting 3 minutes before being handed my "Black Coffee".

When I was putting sugar into my coffee I noticed a lot of well dressed people lounging about in Starbucks chairs reading newspapers or working on laptops. I began to muse does anybody work in offices anymore, or has it come to pass that Starbucks is now the preferred office workspace in the world?. Another thing struck me why is the coffee in Starbucks 80c more expensive that all other convience stores, you dont get served any quicker, and the coffee does'nt taste any different, well I only drink black coffee, so I dont know about the sexy coffees, but feel free to have your say.

This to me is marketing gone mad, we are systematically being homogenised by these companies, Apple with their "I mac, I'm PC" campaign to if you want to be sexy you'd better buy this coffee. Well I for one will never go into Starbucks again I am happy to go into an ordinary shop and fill my own cup with coffee, walk to the checkout, say good morning to the shop assistant, pay for my coffee, and leave, I have a life to live.............................