Watching a bit of telly last night and advert came on for 3 Mobiles Internet product, when I was watching it I noticed that the creative wizards made a decision for the Mobile Device that you connect to your PC would look like the human sperm making its way to fertilise an egg.

Originally nothing bothered me but then I began thinking about people that I have met in my life who for one reason or another have and are still finding it difficult to conceive, and all the tests that many of them went through , and all the mental torment that is associated with being put through these tests. I said to myself that this is insensitive and began to picture in my minds eye a couple experiencing these difficulties watching this and wondered how this made them feel.

Advertising and Marketing is designed to sell product and I accept that concept, as very few businesses survive without Sales, however wouldnt it be nice to consider the sensitivities of people before profit.

Maybe I am over-reacting but I know people that have suffered and its not a very pleasant experience for all involved.

This is the kind of logic that leaves people shaking their heads and mumbling "this is political correctness gone mad." What you seem to be saying is advertising should not use images of sperm in case it might offend those who can't conceive.

Why do you stop there, think of all the adverts that show couples, I wonder if this is offensive to single people. Or the advert for M&S Lamb with red onion and rosemary , offensive to those who don't eat lamb? And what about milk or Babybel cheese, surely these are very offensive to people with dairy product alergies.

Should images of these also be banned from advertising?