Well, its happened, not only do the American's have to deal with having George W Bush as "Commander and Chief" they now have to confront Sir Terry Leahy as "Commander in Shite". Tesco have trumpted the beginning of its US campaign with the opening of Fresh & Easy in Florida Avenue in Hemet, Califorina, poor ba#t#rds.

Apparently, "Tel boy" is'nt happy with gleaning £16.7bn from its UK operations and $11bn from its international operation's its now set to spend $250m in opening 250 stores accoss the US, $1m a store, quality is apparently rife in this strategy. Additionally Leahy would pursue "everyday low price, strategy", keeping prices low on the basics such as milk ans sugar as low as possible rather than using promotional price cuts, coupons or the loyalty cards,why the different strategy in the US?.

No doubt in time Fresh & Easy will morph into the Tesco that we know and grossly dislike on this side of the Atlantic, Vannilla Cornet,will be become the norm and once the Tesco self check-out becomes the norm , I feel that we will have much more in common with our American brothers, I am sure that they will say what the feck did we send so many of our sons to Europe in the in 1940's in order to suffer this shite. Every little helps my arse.