This morning I bought my newspapers and had a good browse, whilst I was doing so I came across a full page ad for PC World. Contained in the ad was a 8GB flash drive, reduced from €104.99 to €44.99, I said thats good value I'll get that.

I called my wife and asked if she could call to PC World today and pick up something for me, "no bother" she said. I said if you have any trouble call me.

She called me from the shop and said that they were'nt on the shelfs, I suggested ask an assistant, what was I thinking?, here is something like the conversation that took place,

Wife; Sorry I'm looking for the 8Gb Removable memory drive that was advertised todays newspaper.

Asst; Are they on the shelf?

Wife; No thats why I'm asking for help, they were advertised this morning on the newspaper.

Asst; Ok I'll check, I'll come back to you.....

Fifteen minutes later he arrives,

Asst; They c'ant find them in the warehouse either, and you're sure they were on todays newspaper?

Wife ; yes why else would I be here asking so specifically.

Asst; We must have them so, maybe if we go to the and enter the code you'll be able to pay for it and then they'll have find it then as we can't sell stuff we d'ont have stock of.

My wife was totally confused but went along with the idea, she was there for 30mins anyway, at that someone came along waving the product they found them in the warehouse, apparently they were in an "unopened box".

Anyway my wife paid for the stick and left it only took 40 mins to complete the transaction.

Well done PC World and you are wondering why profits are down, look around its not that difficult to see why, if you advertise it should increase "footfall" its what you do who dictates the rest, that advice is free.