Why are "Fair Trade" goods so much more expensive than un-Fair Trade goods?.

Take for example a cup of coffee, there are a number of places that you can buy a cup of coffee where I live, additionally there are as many prices but generally they range from €1.50 to €1.95 a cup.

The only exception is the coffee shop selling "Fair Trade" coffee at €2.95 a cup.

Why is the coffee from the Fair Trade coffee shop so much more expensive?. I understand and appreciate that the growers are, or at least are meant to get, a better price for their coffee. You can be assured that they are not getting the 50% premium that you and I are being charged.

Are you meant to feel better about yourself when you buy free trade coffee?, I certainly d'ont , I feel ripped off.

Next time you are in the supermarket look for the "Fair Trade" section, most of the multiples have them, and carry out a simple comparision purely on price. Then ask yourself are you willing to pay that much extra? I know I'm not.

One final thing what have penguins got to do with "Fair Trade" ?