As most of us know we now live in 2006 the digital era. To that end we have hundreds of television channels to choose from and indeed we all pay our monthly subscription for such services.

I expect to see advertising but now armed with my remote control in one hand and a glass of wine in the other I expect to be controller of what I view.                  

Picture the situation its a friday night and you decide to sit on the couch, feet up an optional extra,and try and find something that might hold your attention for a while.You start at the beginning of the channels and flick. This usually does'nt take that long as you know what channels show crap and what channels might contain something that you may watch. Your search is ended you fall upon something that looks ok you rearrange the cushion straighten your balls and prepare to be entertained.

Ads come on so what do you do? you flick but its no use all the channels are showing the ads at the same time. Every channel who are meant to be competing with each other are showing the ads at he same time.

So why do we need all the channels and pay €450 per annum coupled with the annual licence fee of €155? the answer is that we dont need all the channels we have been sold" a pig and a poke". If we only had say 6 channels we would get the same amount of entertainment and more importantly we would do other things like speak to each other or heaven forbid read a book.

So the next time you have a hour try and avoid the ads, now that has the makings of a good party game.