Michael O'Leary, the CEO of Ryanair, once called British Airways "expensive bastards". Having recently spent almost £300 for a one hour flight from London Gatwick to Cork I would have to agree. Except it wasn't with BA I booked the ticket, this was Ryanair. Despite booking the ticket seven weeks ahead of the flight date this is the ridiculous price I had to pay over Christmas for the short haul flight.

The Boss of the low-cost airline has also been quoted to say, "No, we shouldn't give you a bloody cup of coffee. We only charge 19 euros for the ticket."  However, even if you pay close to £300 you still have to pay for your own coffee (incidentally, the average price for a BA flight is £178).

Low cost airlines are superb, as long as they remain low-cost, but if you have to pay above average prices for no frills then you don't ever get a sense of customer loyalty. Since Go was absorbed into Easyjet and Barbara Cassani its CEO left the low-cost airline industry any sense of customer service vanished with her. It certainly doesn't exist in Ryanair.