The 2012 Olympic logo was unveiled today with Seb Coe, the 2012 Organising Committee Chairman, admitting "It won't be to everyone's taste". Words like "jagged", "jigsaw" and other unprintable words are already being used to describe the "zany" design which had a price tag of £400,000. 

Of course, because of the price tag, the new logo is officially a brand set to "take(s) our values to the world beyond our shores". Ken Livingston, praising the angular and disjointed design, says it "draws on what London has become".

Seb Coe further describes the logo as "an invitation to take part and be involved". More than 12,500 people already have by signing a petition to have it scrapped.

Some have also remarked the logo might be derived from the Nazi Storm Troopers insignia, perhaps recalling and being influenced by Ken Livingston's jibes at an Evening Standard journalist last year?

It's also been suggested the logo represents a sordid sex act too rude to show on the internet.