The "caveboy" can now return home with a little box from H.Samuel, the Jewellers, under the illusion it will help him speak like a Prince. This seasons H.Samuel TV advert depicts a succession of  boys, to stereotype, unable to express how they feel. The solution is simple. Go down to your local H.Samuel, buy some hardware ("jewellery" in other words), bring it back to the cave and plonk it on to the table.

The strap line is very much in the same mood as "say it with flowers" so don't be at all surprised if it doesn't actually "help you say it better this Christmas".  You know, its just designed to sell jewellery, it doesn't have magical powers......